News & Media
DriveTime® in the News
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New products, patents, and other innovations from the DriveTime® Brand are reported through Press Releases. View press releases below.
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Press Releases
AERON Lifestyle Technology, Inc. Secures New Patent For Aromatherapy Device For Cars
FAIRFIELD, IOWA — AERON Lifestyle Technology, Inc’s first patent, for an Automotive Aromatherapy Diffuser, was granted in the year 2000. Now the company has been awarded a new US utility patent, No. 11,083,812 B2 for the Ergonomic Scent Diffuser redesign of this flagship product.
AERON Lifestyle Technology, Inc. AVP of Engineering Patrick Guerin, one of the inventors, said, “The new and improved Ergonomic Power Fresh 12V aromatherapy diffuser for vehicles brings together the best of what AERON has invented since its founding in 1996. This redesign is more ergonomic to use and provides more fragrance with less mess.”
Features include automatic shut-off to avoid battery drain, and depressions in the slide-in cap for easier grip when refilling the Scent Bars™, made of long-lasting, mess-free scented resin, a practical fragrance choice for drivers.
Fairfield, Iowa— AERON Lifestyle Technology, Inc. unveils the redesign of its flagship product, a 12-volt scent diffuser for in-auto use.
AERON Co-Founder Jeffrey Smith invented the first scent diffuser product that plugged into a vehicle’s 12-volt outlet in 1996, which launched the company and set a new trend in the scent diffuser industry.
“The original Drive Time 12-volt car fragrancer was the first such device of its kind,” said company Co-Founder Monica Hadley who today is AERON’s Chief Financial Officer and head of the company’s House Brands team. “While still popular, we knew there was room for improvement. For starters, we wanted more airflow around the fragrance load to provide more fragrance diffusion.”
The 2021 version, the Power Fresh® 12-Volt Ergonomic Scent Diffuser, is registered with the U.S. Patent and Trademark Office and features an open filigree design which allows more airflow around the scent load. Other updates include a threaded ergonomic grip for easy handling when loading and inserting into the 12-volt charger chamber, and a solid fragrance medium, dubbed “Scent Bar™.”